Privacy Policy

Last updated: April 24, 2022

SHEIN Style (“us”, “we”, or “our”) operates the SHEIN-style.com website (the service).

SHEIN Style values and respects the privacy of the people we deal with. SHEIN Style is committed to protecting your privacy and complying with the Privacy Act and other applicable privacy laws and regulations, including California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR).

This Privacy Policy (Policy) describes how we collect, hold, use and disclose your personal information, and how we maintain the quality and security of your personal information when you use our service.

We will not use or share your information with anyone except as described in this Privacy Policy.

We use your Personal Information for providing and improving the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible at SHEIN-style.com.

What is personal information?

“Personal information” means any information or opinion, whether true or not, and whether recorded in a material form or not, about an identified individual or an individual who is reasonably identifiable. In general terms, this includes information or an opinion that personally identifies you either directly (e.g. your name) or indirectly. Personally Identifiable Information does not include information that is collected anonymously (that is, without identification of the individual user) or demographic information not connected to an identified individual.

What personal information do we collect?

The personal information we collect about you depends on the nature of your dealings with us or what you choose to share with us. We may collect basic user profile information such as IP addresses, ISPs, and browser types, to analyze trends, administer the Site, track a user’s movement and use, and gather broad demographic information from all our Visitors. We collect the following additional information from our Authorized Customers only: the names, addresses, phone numbers and email addresses of Authorized Customers, the nature and size of the business, and the nature and size of the advertising inventory that the Authorized Customer intends to purchase or sell.

You do not have to provide us with your personal information. Where possible, we will give you the option to interact with us anonymously or by using a pseudonym. However, if you choose to deal with us in this way or choose not to provide us with your personal information, we may not be able to provide you with our services or otherwise interact with you at certain times.

How do we collect your personal information?

We may collect your personal information directly from you when you:

● Participate in surveys or questionnaires online, by phone, or in person;

● Attend a SHEIN Style event;

● Subscribe to our mailing list;

● Apply for a position with us as an employee, contractor or volunteer;

Comments

Suggested text: When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Collecting personal information from third parties

We may also collect your personal information from third parties or through publicly available sources. We collect information that your browser sends whenever you visit our Service (“Log Data”). This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages and other statistics. We collect your personal information from these third parties so that we can customize and optimize contents served to you.

How do we use your personal information?

We use personal information for many purposes in connection with our functions and activities, including the following purposes:

● Provide you with information or services that you request from us;

● Deliver to you a more personalised experience and service offering;

● Improve the quality of the services we offer;

● Internal administrative purposes;

● Marketing and research purposes;

Disclosure of personal information to third parties

We may disclose your personal information to third parties in accordance with this Policy in circumstances where you would reasonably expect us to disclose your information. For example, we may disclose your personal information to:

● Our third party service providers (for example, our newsletter service platform);

● Our marketing providers;

● Our professional services advisors;

Transfer of personal information overseas

Some of the third-party service providers we disclose personal information to may be based in or have servers located outside of the United States, including in some European countries or Asia countries.

Where we disclose your personal information to third parties overseas, we will take reasonable steps to ensure that data security and appropriate privacy practices are maintained. We will only disclose to overseas third parties if:

● You have given us your consent to disclose personal information to that third party; or

● We reasonably believe that:

         ○ The overseas recipient is subject to a law or binding scheme that is, overall, substantially similar to us; and

         ○ The law or binding scheme can be enforced; or

● The disclosure is required or authorized by an United States law or court / tribunal order.

How do we protect your personal information?

SHEIN Style will take reasonable steps to ensure that the personal information that we hold about you is kept confidential and secure, including by:

●Having a robust physical security of our premises and databases / records;

●Taking measures to restrict access to only personnel who need that personal information to effectively provide services to you;

●Having technological measures in place (for example, anti-virus software, fire walls);

Online activity

Cookies

The SHEIN Style website uses cookies. A cookie is a small file of letters and numbers the website puts on your device if you allow it. These cookies recognize when your device has visited our website(s) before, so we can distinguish you from other users of the website. This improves your experience and the SHEIN Style website(s).

We do not use cookies to identify you, just to improve your experience on our website(s). If you do not wish to use the cookies, you can amend the settings on your internet browser so it will not automatically download cookies. However, if you remove or block cookies on your computer, please be aware that your browsing experience and our website’s functionality may be affected.

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Website analytics

Our website uses Google Analytics and Google Search Console to help us better understand visitor traffic, so we can improve our services. Although this data is mostly anonymous, it is possible that under certain circumstances, we may connect it to you.

Direct marketing

We may send you direct marketing communications and information about our services, opportunities, or events that we consider may be of interest to you if you have requested or consented to receive such communications. These communications may be sent in various forms, including mail, SMS, fax and email, in accordance with applicable marketing laws. You consent to us sending you those direct marketing communications by any of those methods. If you indicate a preference for a method of communication, we will endeavor to use that method whenever practical to do so.

You may opt-out of receiving marketing communications from us at any time by following the instructions to “unsubscribe” set out in the relevant communication / contacting us using the details set out in the “How to contact us” section below.

In addition, we may also use your personal information or disclose your personal information to third parties for the purposes of advertising, including online behavioral advertising, website personalization, and to provide targeted or retargeted advertising content to you (including through third party websites).

Retention of personal information

We will not keep your personal information for longer than we need to. In most cases, this means that we will only retain your personal information for the duration of your relationship with us unless we are required to retain your personal information to comply with applicable laws, for example record-keeping obligations.

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

CHILDREN’S PRIVACY

Our Service does not address anyone under the age of 18 (“Children”).

We do not knowingly collect personally identifiable information from children under 18. If you are a parent or guardian and you are aware that your child has provided us with Personal Information, please contact us. If we discover that a child under 18 has provided us with Personal Information, we will delete such information from our servers immediately.

How to access and correct your personal information

SHEIN Style will endeavor to keep your personal information accurate, complete and up to date.

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

If you wish to make a request to access and / or correct the personal information we hold about you, you should make a request by contacting us and we will usually respond within [10] days.

Links to third party sites

SHEIN Style website(s) may contain links to websites operated by third parties. If you access a third party website through our website(s), personal information may be collected by that third party website. We make no representations or warranties in relation to the privacy practices of any third party provider or website and we are not responsible for the privacy policies or the content of any third party provider or website. Third party providers / websites are responsible for informing you about their own privacy practices.  We have no control over, and assume no responsibility for the content, privacy policies or practices of any third party sites or services. We encourage you to read their privacy policies.

Inquiries and complaints

For complaints about how SHEIN Style handles, processes or manages your personal information, please contact us at the information provided below. Note we may require proof of your identity and full details of your request before we can process your complaint.

Please allow up to [10] days for SHEIN Style to respond to your complaint.

How to contact us

If you have a question or concern in relation to our handling of your personal information or this Policy, you can contact us for assistance as follows:

[email protected]

832-350-3661